THE FASHIONAMY BY AMANDA

-THE NEW SPRING SUMMER COLLECTION FOR 2012-

-KNIT FEMININITY BY MAIAMI-

During the last catwalks, we’ve seen a lot of sweaters with large weave, for summer season too and a big use of crochet. Maybe many people don’t know but it’s a lovely revival from ‘70 and ‘80, when many women had fun knitting at home, follow instructions from fashion magazines to reproduce beautiful sweaters, dresses and bikinis. Now we are used to men wearing shirts in winter too, but in ‘70 and ‘80 they wore sweaters without worrying to look too chilly.

As i like to underline in my blog, i do prefer talented designer then famous ones, and lately surfing in the internet i’ve found MAIAMI, the knit label based in Berlin. This label perfectly represents the knit trends before all the others brands and shows that men are coming back to warm sweaters and can exchange them with their girlfriends.

This brand is targeted for people with a strong sense of beauty and special things, that have to remain for years close to them. MAIAMI is not “a supermarket fashion”, not even a brand who follows official trends but anticipates them years before.

In MAIAMI, made of hand knitted cardigans, sweater, accessories and other many kind of garments,  i’ve found the best of the artisanal knitting tradition, the typical beauty of the northern Europe and a modern urban taste who totally represents the spirit of Berlin. This fantastic label offers to its clients the chance to request personalized garments and to re-order garments from old collections too. MAIAMI was born from the fresh stylistic creativity of Maike Dietrich, who has started in 2003. Maike has turned in a successful label her passion for homemade knit. Suddenly MAIAMI has pulled in the attention of media, for the strong artisanl identity and the modern look of unisex sweaters. Now the headquarter of MAIAMI is represented from the Atelier in Augusttrasse and the collections leave Berlin to arrive in the best boutiques all over the world! The best characteristic are its homemade manufacturings together the high tech processings, the placements of motifs, the special use of colors, the combination of different, innovative materials with the softness ot the different wools used. MAIAMI is ironic too, taking inspiration from the pop universe and masscultture iqons of our times. Thera are (almost) no limits for MAIAMI in translating images in knit! As i’ve said before, MAIAMI is special to offer unisex sweater, in many sizes, but can be also extremely feminine with top, bikini, mini skirts, shorts. I suggest to give a look to new MAIAMI SUMMER COLLECTION 2012, to see how knit and wool can be amazing not only in wintertime. You’ll need MAIAMI in the freezing summer night on the beach!

http://www.maiami.de/?page_id=4

-UNISEX STRIPES SWEATER-

MAIAMI can be fashionable, sexy, cheeky, elegant, you can wear MAIAMI in very different contexts always feeling cool and comfortable. This Label is fantastic for its high quality, for the return to an handmade fashion, for its ongoing interlink of nature and urbanism through unique pieces and extraordinary look. This is timeless fashion,  with strong identity, who can wear different personalities who have in common the value of authenticity.

-COLORED ACCESSORIES-

-UNISEX SWEATER-

We can find MAIAMI in the best boutiques all over the world:http://www.maiami.de/?page_id=1217 , in Italy MAIAMI collections are available at  Trio S.A.S. Via Po 3/F 10122 Torino, Italy.

We also can shoponline MAIAMI: http://www.maiami.de/?page_id=719

This is the link for the homepage: http://www.maiami.de/

Discover the coolest knit from MAIAMI!